Essency

The brand had no mark of its own. We designed the Essency mark as a single continuous form, translating the brand's name and philosophy into a simple, self-contained symbol. Its flowing structure expresses clarity, continuity and ideas in constant evolution. It pairs with a sans-serif wordmark, and red, white, and black run across the logo, the site, and the presentations.

One idea holds the whole system together: light.

The imagery is built from refracted light and spectrums, and the brand line, Let there be light, casts Essency as the firm that brings clarity. That logic carries off the screen too, into business cards, letterhead, envelopes, and event badges that all run on the same red-on-black system.

We built direction from a moodboard and a long back-and-forth of references with the client. The final look is minimal — lots of contrast, lots of white space. Helvetica Light does all the typographic work, with size and weight creating hierarchy.

We moved the site from WordPress to a custom Webflow build. The CMS is set up so the Essency team publishes on their own, no developer needed. The build is fully responsive.

The site connects into the content the team puts out every week. We designed templates for LinkedIn, downloadable resources, and presentation decks, so the same visual language runs across everything the firm publishes.

The site relaunched at essency.pt. The team manages everything directly in Webflow; internal updates no longer go through developers. Brand, methodology, and editorial now all run on one system.